In order to enhance enterprise exchanges, enhance the docking of resources, and further play the role of enterprises in the construction of "six Longjiang" and "seven cities" in Heilongjiang Province and Harbin City, on the morning of June 12, the Heilongjiang Branch of the Alumni Association of China Europe International Business School (hereinafter referred to as the Association) organized more than 20 alumni to go to Yuquan wine industry for the first study tour in 2022.

The Association was established in 2009 with the purpose of "serving members, uniting alumni, complementing resources and revitalizing Longjiang". Alumni promote the integration of business and business opportunities through visits, study tours, forums and other activities every year, so as to realize the deep potential tapping, hand in hand, and feed back to their local governments.

The visiting enterprise, Heilongjiang Yuquan liquor industry Co., Ltd., was founded in 1959. The distillery is located in Yuquan Town, Acheng District, the birthplace of distilled liquor in China. It is the creator of thick sauce and flavor Baijiu, the fifth largest flavor type of Chinese Baijiu. During the event, the alumni visited the Yuquan liquor culture exhibition hall and had a deep understanding of the development history of Chinese distilled liquor dating back to the Jin Dynasty; He also visited and experienced the processing, production and cellaring links of two cross brewing workshops, century old red pine wine sea wine warehouse, Qiongjiang Pavilion, etc. He also had in-depth exchanges with liquor blending masters and "practiced" to understand wine culture.

In the subsequent discussion, Zhang Zhongkai, President of Association, said that as the world's top business school jointly founded by the Chinese government and the European Union, China Europe International Business School is the only business school in Asia that has both MBA and EMBA ranked among the top 5 in the global rankings of the financial times; He is the pioneer of MBA and EMBA courses in Chinese Mainland. At present, there are nearly 30,000 alumni in more than 80 countries around the world, and they have provided management training for nearly 200000 middle and senior managers at home and abroad, making important contributions to China's economic development. He pointed out that most of the members of China Europe Longjiang Alumni Association are entrepreneurs who were born or worked in Heilongjiang. They should take the revitalization of Longjiang as their own responsibility, strive to rise in the new round of industrial reform, forge ahead in the development tide of the times, and make greater contributions to the rapid development of Longjiang.

Yangliyou, the organizer of this event and chairman of Heilongjiang Yuquan Liquor Co., Ltd., introduced the development history and industrial blueprint of the enterprise to the alumni.

The alumni present at the meeting expressed their high spirits and firm confidence. They said that the strategy of building "six Longjiang" and "seven cities" has drawn a beautiful blueprint in line with the reality of Longjiang, and sounded the marching horn to lead the revitalization and development. This is a once-in-a-lifetime opportunity given by history to Heilongjiang, and they will go all out to live up to their youth.

During the activity, Zou Youqiang, deputy head of Acheng District, introduced the history and business environment of Acheng District, and sincerely invited everyone to invest and start a business. The directors of the Alumni Association, Zhang Zhongkai, Hanxiaowei, Yangliyou, Heruihong, Fanyehong, Xuqiang, etc. studied the next work. Finally, President Zhang Zhongkai presented the certificate of membership to the five newly enrolled alumni. Chen Ning and Liu Jun from CEIBS also sent a video to warmly congratulate the event and the newly enrolled alumni.

Zang Guozhong, Liuhuang and Liu Yu, Honorary Presidents of China Europe Longjiang Alumni Association, and Linjiaxu, vice president and Secretary General of China Europe Longjiang Alumni Association, were unable to attend the event due to the epidemic. They congratulated the event through video and telephone. The study tour ended successfully with laughter.